MIMESISDESIGN, that’s me - Silke Bauer

No matter what it is and what you call it: visual communication, advertising, branding, graphic design or web design - I use it to create something new. With creativity. And expertise. My work aims to entice and inspire, to instantly appeal and please the eye. And it started like this…

MY BEGINNINGS

It all began with studying Fine Arts at the Kunstakademie Düsseldorf.

Almost immediately, there was a need to document works, arrange images and texts, and create catalogs. At first for my own work, soon for others.

With just a few of megabytes of memory and early desktop publishing, this was already possible in the early 1990s.

MY JOURNEY

To put an end to amateurism after graduating from the art academy, I acquired additional qualifications as a media professional and worked in advertising agencies and publishing houses in Cologne.

This allowed me to gain a variety of important experiences and to learn about different printing techniques, typesetting, color management and design for the advertising industry.

MY WORK

Today I work as a freelancer, which enables me to face all creative challenges in peace. Surrounded by my favorite things and helpful tools like catalogs, reference books, color swatches and more, is where I love to work. It’s where everything comes together and where I can create something new…